Kegel trainer startup Elvie is launching a smaller, smarter, hands-free breast pump

Kegel trainer startup Elvie is launching a smaller, smarter, hands-free breast pump

Elvie, a London-based startup known best for its connected Kegel trainer, is jumping into the breast pump business with a new $480 hands-free system you can slip into your bra.

Even with all the innovation in baby gear, breast pumps have mostly sucked (pun intended) for new moms for the past half a century. My first experience with a pump required me to stay near a wall socket and hunch over for…

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